NBCUniversal · Brand Identity & Campaign Creative

Reimagining icons requires equal parts reverence and courage. The work here spans brand refreshes, digital identity, and integrated live event campaigns—each one tasked with making something already beloved feel essential again.

Brand identity · Logo design · Integrated campaigns · Environmental design · Digital · OOH · Experiential

The More You Know - Brand Refresh

For over 30 years, The More You Know has used NBCUniversal's platforms and talent to educate, encourage, and inspire. The beloved franchise needed to evolve without losing what made it matter.

I reimagined the iconic logo with a contemporary visual language that honors its legacy while speaking to the next generation. The refresh extended into a full "TMYK" brand platform, a forward-thinking identity built to spotlight the company's initiatives and carry the franchise into its next chapter.

Brand refresh · Logo redesign · Platform extension

NBCU Digital Lab - Identity Design

The company's digital content creation group needed a mark as bold and inventive as the work they produce. I delivered an identity with genuine creative edge — cool, confident, and built for the community it represents.

Logo design · Brand identity · Creative culture

"Everything You Love. LIVE!" - Integrated Campaign

As design lead for NBCUniversal's first-ever company-wide live fan event at Universal Studios Hollywood, I developed the complete creative vision, event positioning, messaging, and a full suite of digital, out-of-home, and collateral assets.

The campaign captured what no screen can replicate: the electricity of experiencing beloved content in real time, with the people who love it most.

Experiential · Event creative · OOH · Digital · Integrated campaign