NBCUniversal · Brand Architecture & Identity Systems

The NBC Peacock has symbolized innovation and excellence since 1956. Building on that legacy means earning the right to touch it.

Brand architecture · Identity systems · Wordmark design · Typography · Environmental design · Experiential · Internal brand

"Here You Can" - Brand Platform

As ideation and design lead, I developed "Here You Can" a unified brand platform that gave NBCUniversal a single, ownable expression of its culture and ambition. The identity extended across employee environments, client and sales receptions, and consumer-facing live events each space custom-designed in partnership with business units across the company, translating a brand idea into a lived experience.

Brand platform · Environmental design · Experiential · Internal & external identity

NBCUniversal Wordmark - Rock Font

I designed the NBCUniversal wordmark in Rock Font a letterform that consciously echoes the geometry of the legacy "N" mark while establishing something entirely new. Clean, architectural, and built to hold its own alongside the Peacock at every scale.

Wordmark design · Typography · Brand identity

Typographic System -Portfolio Unification

To unify NBC and NBCUniversal's sprawling divisions and programming verticals, I developed a complementary typographic system not uniform, but consistent. A visual language flexible enough to serve news, entertainment, and sports without losing the thread that ties them together.

Type systems · Brand consistency · Multi-division architecture