Scott Kay · Brand Identity & Creative Direction

Founded in 1984, Scott Kay pioneered the platinum resurgence in American bridal jewelry earning the Platinum Guild International's Innovation Award two consecutive years running. The brand didn't follow the market. It moved it.

As Lead Creative, I built a brand experience around a single tension: honoring a legacy of artisanal craftsmanship while speaking to a new generation of couples making the most personal purchase of their lives.

TV commercials · Photography direction · Lookbook concepting · Digital campaigns · Brand guidelines · Sales collateral

The work spanned TVCs, photography direction, lookbooks, digital campaigns, and sales collateral every touchpoint designed to communicate what Scott Kay has always stood for: impeccable quality, genuine innovation, and romance that doesn't date.

Luxury Retail - Tiffany & Co. · Saks Fifth Avenue · Bergdorf Goodman

Beyond the flagship brand, I developed creative concepts and design systems for Scott Kay's affiliate luxury retail channels. Translating an artisanal identity into environments where the standard of excellence is already impossibly high and making it belong.