NBC Entertainment · Key Art & Visual Identity

NBC Entertainment engaged my team to develop key art and visual identity systems across its scripted, unscripted, and tentpole event slate. The creative mandate: establish each show's emotional territory, build visual recognition at a glance, and sustain audience connection across the full campaign lifecycle.

Key art · Visual identity systems · Campaign creative · Scripted drama · Multicultural creative · Unscripted / event · Tentpole branding

The Blacklist - Seasons 6, 7 & 8

Sustained and evolved the visual identity of one of NBC's flagship dramas across three consecutive seasons. Built on tension, duality, and psychological weight imagery that rewards the loyal viewer while pulling in the uninitiated.

Multi-season system · Visual identity · Tone & mood direction

New Amsterdam · Lopez vs. Lopez · Happy Place

Three shows. Three distinct emotional worlds. Developed key art and campaign identity rooted in each show's specific truth from radical empathy to multigenerational family warmth to genuine optimism. Broad enough to travel. Specific enough to land.

Character-led key art · Emotional storytelling · Multicultural creative

American Ninja Warrior · Christmas at Rockefeller Center

Event-level creative for two of NBC's most recognizable unscripted properties. One demands raw kinetic energy at broadcast scale. The other is a live institution since 1933 honoring the tradition while modernizing the expression.

Tentpole identity · Event key art · Broadcast + digital